Imagination and Brand:
نویسندگان
چکیده
منابع مشابه
Validating the imagination questionnaire
The purpose of the present study was to validate the Liang, Su, Chang and Lin imagination questionnaire. The research method, correlation and statistical population of this study were all secondary school students in Ahvaz. 300 students (150 boys and 150 girls) were selected by multistage random sampling method. The Liang, Su, Chang and Lin imagination questionnaire were used to measure imagina...
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Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
متن کاملBrand Engagement and Brand Loyalty
Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...
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One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...
متن کاملImagination and medical education.
Rival and apparently exclusive views have been canvassed about the instrumental use of the humanities in medical education. The novel is seen as offering exemplifications of moral principles on the one hand, whilst on the other such an approach is said to miss the essence of reading a novel by misrepresenting the engagment of the reader. The use of the humanities in medicine as a stimulus to re...
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ژورنال
عنوان ژورنال: Japan Marketing Journal
سال: 2020
ISSN: 0389-7265,2188-1669
DOI: 10.7222/marketing.2020.004